im�羺app - Blog

im�羺app McLaren 570S Push Sports Car Debuts at 2017 International Toy Fair

2017-02-01T06:00:22-05:00

We have collaborated with British luxury Sports and Supercar manufacturer to launch the officially licensed im�羺app® McLaren 570S Push Sports Car, a toddler-sized push car version of the McLaren 570S sports car.

The im�羺app McLaren 570S Push Sports Car made its debut today in the TrendGallery of the Spielwarenmesse toy fair in Nuremburg, Germany.

McLaren 570S Push Sports Car Prototype

“McLaren represents the pinnacle of supercar performance, design, and racing heritage,” said Chris Quinn, President and CEO of im�羺app. “The im�羺app McLaren 570S Push Sports Car takes our iconic children’s push car to a thrilling new level that we hope serves to fuel children’s imagination while engaging parents to spend more time with their children leveraging the very best im�羺app has to offer.”

The luxury push car will feature the innovative styling of the McLaren 570S sports car plus Whisper Wheels™ and an easy-fold handle for quick storage and transport. A large storage area under the seat, multiple cup holders and a pretend steering wheel with electronic sounds provide the optimum riding experience for mini racers.

McLaren 570S Push Sports Car Prototype

McLaren Automotive is the British manufacturer of hand-built luxury, sports, and supercars. McLaren Automotive launched its first car, the 12C, in 2011. The Sports Series family, which includes the 570S, was launched in mid-2015 as the most accessible range of McLaren cars, and by the end of 2016, the company had sold over 10,000 supercars. In 2016, it sold nearly 3,300 cars, with the McLaren 570S being the most popular choice of its discerning customers.

“McLaren Automotive is pleased to appoint im�羺app to our growing Official Licensee programme,” said Hayley Robinson, Licensing Manager at McLaren Automotive. “im�羺app is highly regarded in the toy industry, and we are confident they will be a great addition to our licensed toy category. By appointing rights for the McLaren 570S Sports car, this offers a great attainable product for young fans to buy into the McLaren brand at a very early age.”

im�羺app and McLaren Licensing Team together in Nuremberg

The McLaren 570S Push Sports Car joins a robust line of im�羺app push cars including the iconic Push Around Buggy, Whisper Ride Cruiser and the recently released Push Around Buggy GT.

The im�羺app McLaren 570S Push Sports Car will be available for purchase in the fall of 2017 on Amazon.com and im�羺app.com with a targeted MSRP of $79.99. The line will expand in spring of 2018, driving McLaren into dreamland.

The official press release can be downloaded .

im�羺app Donates $10,000 to Streetsboro Police Department

2016-12-01T15:02:19-05:00

We had the privilege of introducing our new, limited edition Turbo Coupe Interceptor Foot-to-Floor kid’s police car to our friends at the Streetsboro Police Department this week. Officers Kyle French, Art Milner, and Ryan Wolf brought their junior officers up to the station to give these mini police cruisers a test drive.

At im�羺app we feel it is important to give back to the community where we are headquartered, which is why we surprised the Streetsboro Police Department with a $10,000 donation that day!

Our President and CEO Chris Quinn expressed gratitude for the hard work and dedication that the officers and dispatchers perform every day. “These officers and all law enforcement officials put their lives on the line every day for us,” Chris stated. “At im�羺app, we believe in family first and have profound gratitude for our local police force, who leave their families to protect ours.”

The Streetsboro Police Department goes above and beyond supporting the local community by sponsoring programs like Fill a Cruiser, DARE, Safety Land, and . The donation will be used to support this year’s Shop with a Cop program, which will take place on December 10th.

Officer French, one of the dads who’ gave the Turbo Coupe Interceptor a test drive with his daughter, said that having kids of his own has really opened his eyes to the needs of some children. This will be his first year participating in the event and he is excited for it. He’s grateful to be working in a city that supports and welcomes the police.

We really enjoyed interacting with the Officers, staff, and the daughters of the Streetsboro Police Department. Thank you for allowing us to come visit and launch our Turbo Coupe Interceptor Foot-to-Floor.

For more information about the im�羺app Turbo Coupe Interceptor and the donation made to the Streetsboro Police Department, the please .

im�羺app Wins Three Awards for TTPM’s Holiday 2016 "Most Wanted Toys"

2016-10-13T12:13:31-04:00

We’re excited to announce that we have received three awards from TTPM (toys, tots, pets & more) as part of the list. The awards span three product categories – role play, arts & crafts and riding toys – and the winners are the , and !

Cooking Up Fun

Turn toddlers into world-class junior chefs! The im�羺app is impressive in size, measuring 50″ H x 65.75″ W x 14″ D, providing tiny tots with plenty of space to whip up a delicious pretend meal using life-like appliances and kitchen gadgets.

“We wanted to design a play kitchen that was so life-like, parents would be envious,” said Ashley Sullivan, senior brand manager at im�羺app. “The Grand Luxe Kitchen not only includes all the amenities any junior chef would want, but it’s the ideal playset for multi-child play to enhance little sous chef’s imaginative and social skills.”

The new play kitchen features:

Deluxe refrigerator with ample shelf space and LED lights
Extra-large oven with over-sized knobs and LED lights
Faux-look granite countertop with space to chop, cook, simmer and sauté
Premium finishes on slate-style appliances
On-trend farm-style sink
Ample cabinet space to keep accessories neat and organized
Electronic stove burner with fun lights and sounds
Subway tile and stacked-stone center backsplashes
Suitable for ages 3 and up

With 78 accessories and a child’s imagination, the posh and on-trend Grand Luxe Kitchen provides the perfect opportunity for children to express their inner restaurateur.

Making Masterpieces

Little artists will have an art-tastic time making and creating masterpieces with the . Measuring 43″ H x 49.5″ W x 15″ D, this two-sided easel easily accommodates multiple kids and provides them with more than enough space to make art.

“This easel is perfect for multi-children families,” said Rosanne Kubisty, senior director, marketing at im�羺app. “Teaching children to play together and motivating them to socialize with one another is essential in today’s day and age of smart devices. With this easel, kids can do exactly that while creating art together.”

This jumbo easel features:

Two-sided play –white board and chalkboard
Several clips to display finished works of art
4 small bins, 2 large bins and 2 cups hold supplies to keep them neat and organized
Molded-in tray for markers and crayons
Large bottom shelf to easily store books, paper and more
Suitable for ages 3 and up

A Thrilling Ride

The thrill of a Hot Wheels coaster comes to your backyard with the . Children can race down the coaster track in their very own, life-size Hot Wheels™ car.

“What child wouldn’t want to pretend he or she is actually riding in their favorite Hot Wheels™ Car?” said Aaron Taylor, brand manager at im�羺app. “This coaster might not have any loop-de-loops, but kids will get as much excitement out of riding this coaster as adults get riding amusement park coasters.”

This exhilarating coaster features:

Non-slip step ramp, letting kids push the car back to the platform peak by themselves
Coaster car includes hand grips, footrests and a high seat back
14′ of coaster track for an extra-thrilling ride
Suitable for ages 3 and up

The Grand Luxe Kitchen is available exclusively at Toys”R”Us with a retail price of $349.99. The Jumbo Art Easel retails for $99.99 and the Hot Wheels™ Extreme Thrill Coaster retails for $329.99. All three products are manufactured in the U.S. For more information, visit or contact im�羺app Senior Brand Manager Ashley Sullivan at press@step2.net.

im�羺app Employees Raise Over $6,000 at 7th Annual Silent Auction

2016-09-16T14:51:28-04:00

As a local Ohio-based Company, im�羺app is committed to supporting families and children in need in our area. Last month, we partnered with the local non-profit organization Believe in Dreams to sponsor the 2016 . This month, we held our annual silent auction event.

As a company, over the years, we have proudly made numerous donations to roughly 60 organizations/causes, including Relay for Life, Ronald McDonald House, Toys for Tots, Akron Children’s Hospital, Toys“R”Us Children’s Fund and the .

But we didn’t want to stop there.

Both and have a special place in our hearts since they focus around the well-being of children. The mission of Believe in Dreams is to help fulfill dreams for children who are economically disadvantaged and have suffered a non-medical hardship and the Saving tiny Hearts Society is dedicated to eliminating congenital heart disease (CHD) as a major health concern to improve, prolong and save the lives of countless children born with CHD. This cause is especially near and dear to our hearts, as one of our very own executive leaders has a .

To raise funds for these worthy causes, we held our 7th annual Silent Auction Event for employees at our company headquarters in Streetsboro, Ohio this week.

As a result of the silent auction, im�羺app employees donated over $6,000 that will be split between Saving tiny Hearts Society and Believe in Dreams!

Special thanks to our business partners who donated items for this silent auction:

Accurate Plastics
Believe in Dreams
Cleveland in a Box
Columbus Blue Jackets
Creative Office Supply
GBS
General Color
GV Art + Design
Hudson’s Restaurant
LabelTec
Marshall Associates
Mattel
Nickelodeon
Oliver Printing
Pierry Inc.
Printing Concepts
School Zone Publishing
Spencer
Stitches
West Forwarding
WestRock
Zulily